Training and Classes

live performance, music, DJ, China, Chinese music market, Chinese music fans

General Training in Chinese Culture and Chinese Music Market

Course Title

  • Understanding Chinese Culture and the Chinese Music Market

Who is this training for?

  • Artists and musicians

  • Managers

  • Music industry professionals

  • Anyone who aspires to understand Chinese culture and Chinese music market

What will you learn?

  • Introduction to Chinese culture - history and philosophy, social structure and values, festivals and traditions

  • The Chinese music market - overview of the Chinese music industry, music distribution channels in China, music licensing and copyright in China

  • Artist Branding and Localisation for the Chinese Market - Chinese audiences, branding strategies for Chinese market, marketing and promotion for Western artists in China

  • Practical Aspects of Entering the Chinese Music Market - touring and live performances in China, collaboration and partnerships with Chinese artists, case studies and real-world applications

How long is this course and what are the delivery formats?

  • This course can be tailored from a 2-hour workshop to a 6-hour (1.5 hours x 4 modules) full training programme.

  • Module details and prices available on request

  • This course can be delivered both in person and online via Zoom.

live performance, music, musician, concert

Target Training for Touring Musicians for Chinese Music Market

Course Title

  • Navigating the Chinese Music Market and Culture for Western Touring Artist

Who is this training for?

  • Touring artists and musicians

  • Managers

  • Music industry professionals

  • Anyone who aspires to understand Chinese culture and Chinese live music market

What will you learn?

  • Understanding Chinese culture and audience - introduction to Chinese culture, Chinese audience demographics and preferences, Chinese music festivals and events

  • Navigating the Chinese music industry - structure of the Chinese music industry, digital platforms and music distribution, legal and business considerations

  • Preparing for live performances in China - visa and regulatory requirements, logistics of touring in China, cultural adaptation for performances

  • Post-Tour engagement and long-term success - building a fanbase in China, collaboration with Chinese artists and industry professionals, long-term Chinese music market strategies

How long is this course and what are the delivery formats?

  • This course can be tailored from a 2-hour workshop to a 6-hour (1.5 hours x 4 modules) full training programme.

  • Module details and prices available on request

  • This course can be delivered both in person and online via Zoom.

Book A Class

Please email us at hello@firelyentertainment.com or use the Training Enquiry below, to book a class or discuss your training requirement. We will be in touch within 24 hours upon receipt of your message. Thank you.