Welcome to FE, where East meets West to elevate your musical journey. With our deep-rooted industry connections in China and a profound understanding of the intricacies of Chinese social media platforms, we are your gateway to unlocking the vast potential of the Chinese music market.

We tailor-craft your sopcial media, branding and marketing strategies to amplify your presence in China. From there, a multitude of potential opportunities await, from building a devoted fan base, access to prominent Chinese music platforms (DSPs), collaborations with local artists, to staging live performances in China, among other avenues for growth and success.

It is time to embark on a cross-cultural musical adventure, and we are here to guide you every step of the way.

At FE, we provide a comprehensive range of label services for the Chinese music market.

Market Entry Strategy - We adopt a customised approach, analyse your label’s unique strengths and tailor an entry plan for the Chinese music market.

Navigating Regulations - We guide you through licensing, copyright, and distribution requirements.

Branding and Positioning - We help craft your identify with authenticity by establishing a compelling brand story that resonates with Chinese audiences.

Localisation - Adapt messaging and visuals to align with cultural nuances.

Chinese Social Media Amplification - We help you with platform selection to identify the right channels for your artists.

Content Creation - Engaging posts, live sessions, and fan interactions.

KOL Collaborations - Partner with local Chinese influential voices.

Artist Profile Management and Optimisation on Chinese DSPs. Enhance artist profiles on platforms like NetEase Cloud Music and QQ Music.

Playlist Placement - Curate playlists to boost visibility.

Data Insights - Monitor performance metrics.

Collaborations and Partnerships - Facilitate collaborations between Western and Chinese artists.

Music Festivals - Identify and secure slots at major Chinese festivals.

International Artist Development - We provide cross-cultural training for artists, preparing them for Chinese tours and collaborations. We help identify and secure various artist training, development and exposure opportunities in China for your artists to elevate their international profile.

Chinese Music Market Research - Identify growth opportunities in diverse regions within Chinese for your artists.

Performance Tracking and Reporting - Regular reports on engagement, streams, and fan demographics.

Adaptation - Adjust strategies based on data insights.

Industry Networking - Facilitate your label to forge alliances with local labels and promoters.

At FE, we extend our expertise to UK and European music festivals looking to make a lasting impact on the Chinese fans and audiences.

We understand the unique challenges of promoting events in the diverse Chinese market. Whether you're a festival organiser seeking to attract Chinese music enthusiasts or create memorable collaborations with Chinese artists, our team is well-equipped to make it happen.

We offer festival and event promotion on Chinese social media platforms, cultural advice and adaptation, and Chinese-artists-and-fans-centred project management for festivals. If you're ready to take your festival to the next level and connect with the thriving Chinese audiences, reach out to us today.

We help foster meaningful connections between Western music industry institutions and their Chinese counterparts. Our services are designed to facilitate seamless collaborations, academic exchanges, promotional and recruitment initiatives in China.

We understand the significance of bridging the gap between two rich musical traditions. Our team possesses the expertise and cultural insights necessary to navigate the complexities of cross-border partnerships, ensuring fruitful endeavours that benefit both sides. From organising academic and performance exchange programs to crafting recruitment campaigns aimed at attracting talented Chinese students, we are your trusted partner.